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Effectv 2018-06-04T16:17:26+00:00

Project Description

Israel's first conference for the TV and advertising industry

Israel's first TV conference, held in the Habima Theatre, in cooperation with and sponsored by the commercial Israeli TV concessionaires Keshet, Reshet, Channel 10 and other leading Israeli broadcasting and media outlets.

The purpose of the conference was to create a platform for the meeting of the advertising and television industry, in order to discuss new ways to strengthen and maximize the effectiveness of television advertising in the new age.

Participants of the conference discussed, among other issues, the future of television in the new age, the advantages and effectiveness of advertising in it, the ways an advertiser needs to build the media mix, exploiting the advantages of digital advertising, and the ways to build a winning campaign

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